Digital Marketing Specialist- Marketplace Ads (Amazon, Walmart, Newegg, etc.)
Are you excited to bring your creativity into reality? Are you thrilled to join a team of passionate professionals to work toward achieving the same goal? Join our team if the answers are yes! As a Digital Marketing Specialist, you will take lead in advertisement development and management, digital promotion optimization, and leading multifaceted communication. The base salary is $3800-4600/month (Junior) or $4600-6000/month (Senior).
Essential Duties and Responsibilities
Include but are not limited to:
Advertisement Development and Management
Actively communicate with Product Managers (PM) to understand their product strategies and form a marketing execution plan accordingly
Create advertisement content, design marketing campaigns, and develop promotional strategies to promote products on marketplaces (including Amazon, Walmart, Newegg. etc.)
Compile and analyze Ads reports and data on a weekly/bi-weekly basis to evaluate current Ads performance
Deliver continuous optimization to the PPC advertising campaigns/portfolios and manage advertisement budget for all products on various marketplaces
Evaluate and analyze marketing success across marketplaces, providing strategic insights to Product Managers (PM) and management team for business decision making
Continue to learn and implement new advertising programs and features available on the marketplace platforms
Products Promotion Optimization
Work closely with Product Managers (PM) to tailor product recommendations to target audience by utilizing marketplace promotion tools
Collaborate with Customer Service Representative team to monitor and respond to customer reviews and comments
Cooperate with PM to design and optimize promotional content to reach sales objectives
Communicate with cross-functional teams to brainstorm and solve issues
Participate in ad-hoc projects as assigned
Basic Qualifications and Requirements
Include but not limited to:
Bachelor’s degree is required.
Majors in Marketing, Business Intelligence and relevant fields are welcomed.
Abilities to maintain a keen attention to detail, perform data analysis independently, and work efficiently under pressure are required.
Demonstrated ability to formulate and drive data-driven decisions is required.
Being proficient with Microsoft Office and Google Workplace is required.
Hands-on experience and advanced skills on Excel (Formular, Pivot Table, etc.) and Google Sheets is a must.
Strong communication and problem-solving skills are required. Bilingual abilities in Mandarin Chinese and English are highly recommended.
Preferred Qualifications and Requirements
Include but not limited to:
Master’s degree and above is preferred.
Minimum of one year experience on major digital advertising platforms is required.
Former experience in the marketplace (Amazon, Walmart, Newegg, ebay, etc.) advertising is highly desirable.
Excellent problem solving, analyzing and organizational skills with experience identifying business opportunities and building product strategies are needed.
Abilities to take initiative, be hands-on and execute plans are required.
Demonstrated ability to conceptualize, manage, and prioritize multiple projects is preferred.
Proven knowledge in data management and visualization platforms (Microsoft SQL Server, Power BI, Tableau, etc.) and statistical modeling packages (SAS, R and/or Python) are highly desirable.
Ability to provide picture editing skills in Photoshop, Illustrator, InDesign, PowerPoint, and Flash is preferred.
Perks and Benefits
We are open to accepting candidates with OPT. We are open to considering H-1B sponsorship
We offer comprehensive medical insurance options (including vision and dental plans), paid time off, paid holidays, and relocation bonus for new hires who need to move from other states.